Communications Research Plan
*Please note some of this information is incorrect and needs to be updated.
Research
Assignment
Hannah Kruzel
Demographics:
Media
Usage:
Research
Assignment
Hannah Kruzel
Demographics:
Within
Saanich in 2016 according to the Canada Census data there were 65,515
individuals between the ages of 50 and 79. Of those 65,515, 30,285 were females
and 35,225 were males. Within that demographic the age range of 50-64 contained
25,150 individuals and 40,356 from the age of 65-79.
According
to the 2011 Canada Census data there were 38,745 individuals in Saanich between
the ages of 50-79. That is an increase of 59.1% from 2011-2016.
Of
those individuals the median total income in Saanich for in 2016 was $37,300.
More details can be found within the link below.
In Saanich alone in 2016 98,470
individuals had a post-secondary education.
Media
Usage:
Within
the CRD there are eight radio stations, two television stations, and five
newspapers.
Radio:
1. CFAX- 1070 AM
2.
CFUV-
101.9 FM
3.
CBC
Radio One- 90.5 FM
4.
JACK
FM- 103.1 FM
5.
Kool
FM- 107.3 FM
6.
The
Ocean- 98.5 FM
7.
The
Q- 100.3 FM
8. The Zone- 91.3 FM
Television:
1. CHEK News
2. CTV Vancouver Island
Newspaper:
1. The Business Examiner
2.
Times
Colonist
3.
Black
Press
4.
Saanich
News
5. Victoria News
Of those CHEK News, CBC Radio One, Victoria
News, and Saanich News rely on advertising more than any others.
According
to the Pew Research Centre 64% of individuals 50-64 use social media, and 37%
of individuals 65 and older use social media. The Pew Research Centre showed
that 56% of individuals over the age of 50 use YouTube, 55% use Facebook, 7%
use Snapchat, 16% use Instagram, and 14% use Twitter. Ages 50-64 use typically
two social media platforms, where those 65 or older use one. It appears that the
most popular social media platforms within the demographic of individuals ages
50-79 are YouTube and Facebook.
The
Fitness Industry within Greater Victoria has several facilities both privately
and publicly owned, however many only offer adult, youth or family memberships.
Below
is a Table of the privately-owned fitness facilities in Greater Victoria.
|
Facility
name
|
What
they offer
|
Rates
|
|
Anytime
Fitness
|
Personal
training, individual fitness.
|
$37.99/
month. (Offers discounted rate on 2x adult memberships.)
|
|
Goodlife
Fitness
|
Personal
training, team training, group cycling, group fitness, individual fitness.
|
$715/
year for one club access; $840/ year all club access.
|
|
Innovative
Fitness
|
Personal
training, individual fitness.
|
$24.95/
month + $30.00 enrollment fee- Gold membership; $39.95/ month +$30.00
enrollment fee- Platinum membership. (Month to month rates offered based off
of Gold and Platinum memberships.)
|
|
Body
Dynamics Headquarters (BDHQ)
|
Personal
training, individual fitness.
|
$99/
month. (Punch cards also available.)
|
|
Fitness
World (Previously Steve Nash Gym)
|
Personal
training, individual fitness.
|
$16.99/
bi-weekly for one location; $28.99/ bi-weekly for pro membership; $49.99/
bi-weekly for all-inclusive membership.
|
|
Yoga
Lab
|
Offers
yoga and barre classes.
|
$99/
month LIVEWELL membership; $59/ month Sunrise membership (classes prior to
12PM); $999/ year LIVEWELL yearly. (Punch cards and drop in rates also
available.)
|
|
Orange
Theory
|
|
$159/
month.
|
|
Studio
4 Athletics
|
Individual
training, personal training, group classes.
|
$59/
month gym & classes; $79/ month team training.
|
|
Oak
Bay Fitness
|
Offers
group classes.
|
Offers
punch cards: 1 class $22; 5 class $105; 10 class $200; 20 class $380; 500
class $900.
|
Below
you will find a table of publicly owned fitness facilities (municipal
recreation centres) within Greater Victoria.
|
Facility
name
|
What
they offer
|
Rates
|
|
Crystal
Pool
|
Public
fitness centre with multiple facilities including pool and weight training
centre with other equipment.
|
$492/
year Regional membership, (gives access to 12 municipal recreation centres.)
$268.75/ year Student/ Senior Silver; $292.75/ year Student/ Senior Gold;
$348.20/ year Adult Silver; $379.25/ year Adult Gold.
|
|
YMCA/
YWCA
|
Public
fitness centre with multiple facilities including pool and weight training
centre with other equipment as well as classes.
|
$492/
year Regional membership, (gives access to 12 municipal recreation centres.)
Three tiers of membership $39/ month; $51/ month; $75/ month.
|
|
Oak
Bay Recreation Centre
|
Public
fitness centre with multiple facilities including pool and weight training
centre with other equipment.
|
$492/
year Regional membership, (gives access to 12 municipal recreation centres.)
$385/ year.
|
|
Commonwealth
Recreation Centre
|
Public
fitness centre with multiple facilities including pool and weight training
centre with other equipment.
|
$492/
year Regional membership, (gives access to 12 municipal recreation centres.)
$468/ year Adult; $348.75/ year Senior.
|
Five
Points from Saanich Recreation’s Older Adults Strategy and Implementation Plan
2017-2022 that would be beneficial to Grey Power Gym would be:
1.
“Importance
of meaningful social connections”
2.
“Need
for a clear continuum of opportunities”
3.
“Myth
of wealth and disparity of income”
4.
“Facilities
require structural upgrades and additional age-friendly equipment”
5.
“Barriers
to participation are many”
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